Samsung India claims its new Galaxy S10 series accounted for three out of four premium smartphones sold in the country in the month of March. The company cites data by Gfk, which tracks retail offtake and not shipments that other market research firms provide in their reports. This essentially means that three out of four premium smartphones purchased by consumers in March in the country were Samsung Galaxy S10 series models. Premium smartphones are defined as models priced Rs 30,000 and above.
In a statement to the media, Samsung said its Galaxy S10 series phones accounted for 76.5 percent volume market share and 77 percent value market share in March. Again citing Gfk data, the South Korean brand said it had a 68.9 percent volume market share and 65.9 percent value market share for the entire January to March 2019 period.
“With Galaxy S10, we offered consumers an incredible experience that is tailored to their everyday needs. Galaxy S10’s industry-first features have been well received by our consumers and it’s no surprise that we have consolidated our number 1 position in the premium segment. I would like to thank all Samsung fans,” said Aditya Babbar, Director (Mobile Business) at Samsung India.
Samsung’s new flagship series includes three models in India — Galaxy S10e (review), Galaxy S10 (review), and Galaxy S10+ (review). The first is the entry point to the range and has a flat 5.8-inch display, dual rear cameras, and a single selfie shooter. The second has a 6.1-inch curved screen with triple cameras on the back and single selfie camera, while the top model in the series has a 6.4-inch panel with triple cameras on the back and dual selfie sensors. In India, the three smartphones are powered by the Exynos 9820 SoC, paired with up to 12GB of RAM.
The company has recently given a price cut to the three smartphones in India, along with cashbacks. With these offers, the effective Galaxy S10e price in India starts at Rs 46,900, while the Galaxy S10 and Galaxy S10+ begin at Rs 57,900 and Rs 58,900, respectively.